Twenty years ago, a pair of pants changed the way American women dressed. Recognizing the need for comfortable and perfectly fitting clothing, we developed an innovative stretch fabric that greatly improves the performance of pants. These trousers have the ability to make women feel confident, smart, and stylish.
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Hailing from New York, Theory is a postmodern fashion brand founded in 1997. With a design philosophy of "simplicity and elegance," all garments are made with stretch fabrics to ensure that women wearing Theory feel comfortable and show their sexy side. The brand's marketing strategy is also simple and elegant, never showcasing clothes on the runway or borrowing the name of famous designers, but simply releasing new collections for customers to discover on their own. Another feature of Theory is naming different styles after female names, and each season they release a dictionary explaining the meaning behind each name. Targeting mainly working women, Theory caters to intelligent, active, and fashionable professional women who seek high-quality and classic designs while also staying on trend and wearing innovative fabrics. Theory aims to blend personal taste, temperament, and elegance into sexy, neutral designs, allowing working women to express their thoughts and personalities through their commute attire, which can be worn both at work and in their daily lives, making clothing more practical and versatile. When Theory was founded, it was well received by customers for its distinct and simple designs paired with comfortable fabrics.
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The company was founded in 1953 with the design philosophy of creating high-end luxury fashion for consumers. Tessabit has been providing high-quality clothing and accessories to consumers around the world for the past 60 years.
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